Archive for the Small Business Category

6 Virtual Press Release Faux Pas

Sending press releases via email can save you lots of time and money. With just the click of a mouse, your press release can be on its way to dozens of editors. But before you hit SEND, make sure you aren’t committing one of these press release mistakes, sure to get your release sent straight to the recycle bin. View article …


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Don’t Hand Your Free Publicity to the Competition

Getting a journalist to write about your business is an excellent way to promote your brand for free. But most small businesses aren’t making it easy for journalists to write about them. View article …


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Connect to Your Customers on Their Terms

What is it that your customers value? Is it a live person answering their call? Being able to get information from your web site or in email? Find out why focusing on your customer’s preferences is the surest path to a thriving business.


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10 Tips to Take Your Customer Service from Drab to Fab

You can spend thousands of dollars on an ad campaign, only to have it all go to waste if your customers are put off by the service they receive when they actually enter your business. If you think your customers are less than impressed by your employees then give your customer service a makeover with these 10 tips.


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Building and Managing Your Reputation on Facebook

Having a Facebook page for your business can help you connect with customers and others in your industry. Here are some ways you can make the most of your Facebook reputation.


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Bullet-Proofing Your Business in Today’s Economy

Businesses are facing difficult times right now, and the sad fact is that not all of them can survive. But there are some things you can do to position your business to handle the difficult days that still lie ahead and increases the chances that it will survive to see sunnier days.


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7 Steps to More Customer Referrals

One of the best ways to increase revenue and profits in a tough economy is to get more new customers who are already sold on your product, service or brand. Here are seven things you can do to get more referrals in your business.


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How to Spot Fraudulent Census Takers

The Census Bureau is about to begin its once-a-decade count of the population, and crooks and scam artists are already attempting to take advantage of trusting individuals and businesses. The best way to protect yourself is to know how to recognize both real and fake census workers.


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