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10 Simple Ideas for Better Networking

Posted By: Business Know-How on March 18, 2010 at 11:00 am

Networking is a great way to meet people in a non-selling setting. So, don't sell. Meet and greet. Ask people about their businesses. Be friendly and relaxed. Enjoy yourself. Get to know people. Above all, do not sell. If and when someone appears to meet your target criteria, ask for their business card. Then follow up with them later to see if there might be a fit. Here are some ideas to help you get the most from your networking.


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Email Marketing Tip: Increase Sales with a Coupon

Posted By: Business Know-How on March 18, 2010 at 11:00 am

Looking for a quick and inexpensive way to boost sales? Add a coupon to your email marketing campaign. A November 2009 report by the credit bureau Experian showed that 80 percent of marketing emails that include...


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6 Steps to Get Local Business with Google Maps

Posted By: Business Know-How on March 16, 2010 at 11:00 am

Nowadays, potential customers are more likely to look for your phone number or address by typing your business name into a search box at Google than they are to look you up in their telephone directory. If your business isn't coming up in Google Maps, you are probably losing customers. Here's how you can make the most out of your free Google Maps listing.


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How to Spot Counterfeit Money

Posted By: Business Know-How on March 16, 2010 at 11:00 am

When retailers accept fake bills, they bear the entire burden of the loss. And thought it's true that counterfeiters' techniques are getting more and more complex, there are numerous things retail employees can do to detect counterfeit money.


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6 Virtual Press Release Faux Pas

Posted By: Business Know-How on March 11, 2010 at 11:00 am

Sending press releases via email can save you lots of time and money. With just the click of a mouse, your press release can be on its way to dozens of editors. But before you hit SEND, make sure you aren't committing one of these press release mistakes, sure to get your release sent straight to the recycle bin. View article ...


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Don’t Hand Your Free Publicity to the Competition

Posted By: Business Know-How on March 11, 2010 at 11:00 am

Getting a journalist to write about your business is an excellent way to promote your brand for free. But most small businesses aren't making it easy for journalists to write about them. View article ...


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Connect to Your Customers on Their Terms

Posted By: Business Know-How on March 9, 2010 at 11:00 am

What is it that your customers value? Is it a live person answering their call? Being able to get information from your web site or in email? Find out why focusing on your customer's preferences is the surest path to a thriving business.


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10 Tips to Take Your Customer Service from Drab to Fab

Posted By: Business Know-How on March 9, 2010 at 11:00 am

You can spend thousands of dollars on an ad campaign, only to have it all go to waste if your customers are put off by the service they receive when they actually enter your business. If you think your customers are less than impressed by your employees then give your customer service a makeover with these 10 tips.


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