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10 Simple Ideas for Better Networking

Business Know-How — Thu, 18 Mar 2010 17:00:00 +0000

Networking is a great way to meet people in a non-selling setting. So, don't sell. Meet and greet. Ask people about their businesses. Be friendly and relaxed. Enjoy yourself. Get to know people. Above all, do not sell. If and when someone appears to meet your target criteria, ask for their business card. Then follow up with them later to see if there might be a fit. Here are some ideas to help you get the most from your networking.

Email Marketing Tip: Increase Sales with a Coupon

Business Know-How — Thu, 18 Mar 2010 17:00:00 +0000

Looking for a quick and inexpensive way to boost sales? Add a coupon to your email marketing campaign. A November 2009 report by the credit bureau Experian showed that 80 percent of marketing emails that include...

6 Steps to Get Local Business with Google Maps

Business Know-How — Tue, 16 Mar 2010 17:00:00 +0000

Nowadays, potential customers are more likely to look for your phone number or address by typing your business name into a search box at Google than they are to look you up in their telephone directory. If your business isn't coming up in Google Maps, you are probably losing customers. Here's how you can make the most out of your free Google Maps listing.

How to Spot Counterfeit Money

Business Know-How — Tue, 16 Mar 2010 17:00:00 +0000

When retailers accept fake bills, they bear the entire burden of the loss. And thought it's true that counterfeiters' techniques are getting more and more complex, there are numerous things retail employees can do to detect counterfeit money.

6 Virtual Press Release Faux Pas

Business Know-How — Thu, 11 Mar 2010 17:00:00 +0000

Sending press releases via email can save you lots of time and money. With just the click of a mouse, your press release can be on its way to dozens of editors. But before you hit SEND, make sure you aren't committing one of these press release mistakes, sure to get your release sent straight to the recycle bin. View article ...

Don’t Hand Your Free Publicity to the Competition

Business Know-How — Thu, 11 Mar 2010 17:00:00 +0000

Getting a journalist to write about your business is an excellent way to promote your brand for free. But most small businesses aren't making it easy for journalists to write about them. View article ...

Connect to Your Customers on Their Terms

Business Know-How — Tue, 09 Mar 2010 17:00:00 +0000

What is it that your customers value? Is it a live person answering their call? Being able to get information from your web site or in email? Find out why focusing on your customer's preferences is the surest path to a thriving business.

10 Tips to Take Your Customer Service from Drab to Fab

Business Know-How — Tue, 09 Mar 2010 17:00:00 +0000

You can spend thousands of dollars on an ad campaign, only to have it all go to waste if your customers are put off by the service they receive when they actually enter your business. If you think your customers are less than impressed by your employees then give your customer service a makeover with these 10 tips.

Building and Managing Your Reputation on Facebook

Business Know-How — Tue, 09 Mar 2010 17:00:00 +0000

Having a Facebook page for your business can help you connect with customers and others in your industry. Here are some ways you can make the most of your Facebook reputation.

Bullet-Proofing Your Business in Today’s Economy

Business Know-How — Tue, 09 Mar 2010 17:00:00 +0000

Businesses are facing difficult times right now, and the sad fact is that not all of them can survive. But there are some things you can do to position your business to handle the difficult days that still lie ahead and increases the chances that it will survive to see sunnier days.